Customer Service versus Customer Experience – Which Is Champion?
Think about the last time you received great customer service. You most likely described it as ‘that company gave great customer service’ but what you most likely meant is your overall experience with company. When talking, people often confuse customer experience with customer service, and while they are undoubtedly related, they’re by no means the same thing. In fact, customer service is just a piece of the customer experience equation. I feel this quote sums it up in a nutshell,
“If a customer has to call customer service,then something has gone has wrong with their experience”
Register for our upcoming Business doing Breakfast at the Perth Best Western Plus on Wednesday, April 19th (7:30am – 9:00am) to learn from Tracy Lamb of Mopani Communications tools and tips that have your customers walking away with a awesome customer experience. Register at: http://perthchamber.com/events/business-at-breakfast/. Cost is $20 +HST.